Comfee, Germany's No.1 air conditioner brand, has officially launched its Gusto series in Indonesia. The launch was paired with a vibrant summer campaign aimed at engaging young consumers through interactive experiences and online activations.

Comfee is a lifestyle-focused brand created for the younger generation. Its core idea, "cooling smart with style," blends modern aesthetics with smart features to provide comfort, efficiency, and freedom. The brand's slogan, "Comfee, How I Cool Smart," reflects this mission—delivering more than just cooling, but a smarter and more expressive lifestyle.

The entry into the Indonesian market marks an important step in Comfee's Southeast Asia expansion. To celebrate, Comfee rolled out the "Live Joyfully with Comfee" campaign. Through localized activities and partnerships with popular KOLs, the campaign encouraged young Indonesians to enjoy life's vibrant moments with Comfee products. These collaborations emphasized themes of joy, freedom, and personal comfort, quickly building momentum on social media.