INCUBASE Studio proudly unveils its latest original curation, "Dragon Ball: Heroes Rise", marking its debut in Bangkok, Thailand at ICONSIAM from August 1 to October 19, 2025. This large-scale immersive experience celebrates the legendary Dragon Ball franchise, reimagined through INCUBASE Studio's distinctive approach to narrative-led design, interactive storytelling and emotionally charged fan engagement.

Curated in close collaboration with TOEI Animation, the experience takes visitors on a dynamic journey through the defining eras of Goku and other iconic characters who constantly push their limits in pursuit of strength and worthy rivals. Life-sized character installations, meticulously recreated animation scenes, interactive game challenges and photo spots are woven together in a story-driven flow, capturing the series' energy, humour and heart. Inspired by the tension and spectacle of its most iconic battles, the design ensures every encounter draws visitors deeper into the Dragon Ball universe.

"As the curator of this exhibition, we are honoured to bring this legendary world to life through INCUBASE's creativity and imagination, transforming it into a brand-new immersive experience for fans to see in a whole new light," said Sion Yip, Founder and CEO of INCUBASE Studio. "I believe this journey will resonate deeply with fans, rekindling the excitement and joy of those cherished days."