The 2025 Kantar BrandZ Top 100 Most Valuable Chinese Brands Report was recently released. Eastroc Beverage ranked 44th on this authoritative global rank with a brand value of $4.218 bn. This represents a significant jump of 25 positions YOY, accompanied by a remarkable 73% surge in brand value — the third-highest growth rate on the entire list.

Food and Beverage is a highly competitive industry, yet Eastroc Beverage has achieved double-digit growth in both revenue and profit for six consecutive years from cutthroat competitions. Its full-year operating revenue for 2024 reached ¥15.839 billion, an increase of 40.63% YOY. Meanwhile, the brand is rapidly expanding its global footprints, introducing its products to 31 countries and regions and actively exploring potentials in Southeast Asia, Northern America, Europe and Middle East etc.

In this new era, brand competitiveness hinges on multi-dimensional, long-term success. Guided by the "long-termism" principle, Eastroc Beverage has built a brand that combines strategic resilience with tactical agility, thus sustaining resilient growth against different business cycles.